Renault Italia: Business Booster

This case study explains how car company Renault used an app, a TV show and a roadshow to increase sales among business people in Italy.

Advertiser: Renault ItaliaAgency: OMD ItalyCountry: Italy

Objectives

Commercial: Renault wanted to launch its new range of commercial vehicles, completely renewed in terms of design and performance; marketing: increase penetration within small business and entrepreneur. Communication: to sustain Renault’s positioning as the best partner for small businesses (“Your Business Booster”).

Strategy

Our strategy was not just stating that Renault is the best partner for business, but showing this to our audience for real. So we started from Renault’s database of clients owning commercial vehicles, in order to identify the specific target of this campaign. Then, business...

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