Reclame Aqui: Corruption Detector

Reclame Aqui, a consumer protection company, launched an app to expose corrupt politicians during election time in Brazil.

Campaign details

Advertiser: Reclame AquiBrand:  Reclame AquiAgency: Grey Brazil São PauloCountry: Brazil

Objectives

After a decade of accelerated growth and prominence on the global stage, Brazil found itself in the heart of a huge crisis, generated by a deep-rooted structural problem: political corruption. After becoming the number-one company of consumer protection in Brazil during the years of economic boom by exposing corporate misconduct, Reclame Aqui decided to expand its operations and stand up for all citizens. In a commercial and marketing perspective, the campaign objective was to increase the awareness of the brand,...

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