Campaign details

Advertiser: Proximo Spirits
Brand: Hangar 1
Agency: ACHE Mexico City
Country: Mexico


Please detail the Commercial objectives e.g. shareholder value, profit, revenue, sales or share.

  • Find a sustainable and financially viable alternative water source to be able to keep producing Hangar 1 FogPoint vodka during the droughts and water shortages in California
  • Increase total brand sales by 15% VS previous year 2017

Please detail the Marketing objectives e.g. penetration, frequency, or maintaining a price premium

  • Generate maximum earned media ROI with minimum investment

Please detail the Communications objectives e.g. awareness, image, attitudes, and behaviour.

  • Generate organic buzz in the media to promote annual sustained growth of nationwide brand awareness
  • Sensitize the industry about the financial potential of sustainable projects

Creative work