Promote Iceland: Honorary Islander - Changing the seasonality of a country

This follow-up to the award-winning "Inspired by Iceland" campaign sought to attract tourists to Iceland during the nation's winter off-season.

Promote Iceland: Honorary Islander - Changing the seasonality of a country

The Brooklyn Brothers London

Advertiser: Promote IcelandBrand: Promote IcelandCountry: United Kingdom

Objectives

INSPIRED BY ICELAND: THE BIRTH OF A MOVEMENT

Back In May 2010, the Inspired by Iceland campaign created a movement of Icelanders, tourists and friends of Iceland to help save a country that had been pushed to the brink by the Eyjafjallajökull volcanic explosion.

The campaign inspired thousands of Icelanders to spread messages around the world about Iceland, telling people that Iceland was safe to visit and open for their tourist business....

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