Advertiser: Procter & Gamble Brand: Procter & Gamble Agency: Great Big Story New YorkCountry: United States
First and foremost, our hope was to deliver a groundbreaking piece of content that would extend beyond the borders of what's expected and familiar among recognizable, established brands. In the current market, consumers care about more than quality products, recognizable brand names, and dependable customer service. With consumers more socially atuned than ever before, companies have to go beyond business to connect on a deeper level.
Our primary communication objective was to invest into a meaningful...