Prisma: The Belt 24/7

Prisma Kaari, the hypermarket, increased awareness of its 24/7 timings by live-streaming its conveyor belt and creating a cultural phenomenon in Finland.

Campaign details

Advertiser: S-GroupBrand: PrismaAgency: In-houseCountry: Finland

Objectives

  1. Commercial objectives of The Belt 24/7 were to increase sales of a Hypermarket Prisma Kaari by 20% during the first stunt and 5% in the long run by making everyone aware that Prisma is open 24/7.

Creative work

The creative idea of the campaign was to create a a slow TV show, shot live. The idea was to film a conveyor belt of Prisma, nonstop, around the clock to literally demonstrate that Prisma is open 24/7. In short: We truly live-streamed groceries in the cash...

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