Pringles: Dippable baconator

Pringles, a potato snack brand, launched a strategic and insightful campaign in the US, by partnering with fast food restaurant Wendy's: a brand known for boundary-pushing marketing.

Campaign details

Brand: Pringles Agency: Grey New York Country: United States

Why is this work relevant for Creative Strategy?

The Dippable Baconator had strategy at its core. Snack brands regularly launch limited edition flavors to gain share. But when it comes to these launches, Pringles' market-leading competitors dramatically outspend us. Without TVC media, Pringles need

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