Campaign details

Advertiser: Prince Of Wales Hospital
Brand: Prince Of Wales Hospital
Agency: Deloitte Australia Melbourne
Country: Australia



In 2015 one of our colleagues lost his elderly father after he fell in his hospital room, and was unable to reach the call button to call for help.

Three years later, a collaboration between with the Prince of Wales Hospital Foundation, Hospital Management, Amazon, AWS, Service Now and the entrant company created this world first.

On the first day of implementation it saved an elderly person in the exact same situation that caused the unnecessary death of our colleague's father.

This is the story of this innovation, how it came to be and where it's going to go.

Current user experience

Even in modern hospitals, the primary communication system between patient and nurse is a button for the patient and a bell for the nurse, that can mean anything.