Polish Association of The Deaf: Unmute - Louder Than Decibels

The Polish Association of the Deaf created the first ever all-deaf band, UNMUTE, to drive awareness about exclusion of the deaf from pop culture, trigger a change of attitude from the public and encourage understanding and acceptance.

Campaign details

Title: Unmute: Louder Than DecibelsBrand: Polish Association Of The DeafProduct: UnmuteIdea: Change ServiceplanCountry: Poland

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessEuropeNon-specificOtherMiddle21 000 euros

Objectives

There are almost 900,000 deaf and hearing impaired people in Poland. On a daily basis they communicate in their incomprehensible for hearing majority sign language. Polish for them is the foreign language. Hearing people often perceive "flashers" as freaks with motor over-expression. The term "Deaf" encompasses various degrees of hearing loss, and even...

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