Plume Labs: Pigeon Air Patrol

This case study explains how Plume Labs, a technology company, used pigeons wearing tiny air quality monitoring back-packs and social media to raise awareness of air quality issues in London, and raise investment for a new wearable technology.

Advertiser: Plume LabsAgency: DigitasLBiCountry: United Kingdom

Objectives

Last year, almost seven million people died from diseases caused by air pollution. 9,400 of those deaths were in London—a city that exceeded its full-year EU air pollution limit for 2016 by January 8th 2016.

Environmental technology specialist Plume Labs is a key player in the field of predictive technologies to combat air pollution.

Plume Labs is developing technology that helps people monitor and control exposure to air pollution. The personal air quality tracker 'Flow' will represent a new category in the wearable devices market.

The three objectives...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands