Pepsi: Better With Pepsi

Pepsi, a brand of carbonated soft drink manufactured by PepsiCo, increased market share and restaurant partnerships in the US by championing that Pepsi tastes better than its competitors when paired with food.

Campaign details

Title: Better with PepsiBrand: PepsiProduct: PepsiIdea: Alma DDBCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessUSANon-specificOtherMiddle$290,000 distributed across Print, Paid Social Media and OOH. The effort also included Owned Social Media and owned PR.

Objectives

Always a challenger, Pepsi is always seeking new ways to grow sales and its cultural impact faster than its competitors.

After learning via blind taste tests that consumers prefer their burgers with Pepsi, the brand wanted to own the upcoming burger eating...

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