Paramount: A mountain of entertainment

In the US, Paramount+, a video-on-demand service, launched a campaign to promote a new streaming service, bringing together the biggest names in entertainment.

Campaign details

Brand: Viacom CBS/Paramount PlusAgency: Droga5 Country: United States

Why is this work relevant for Creative Strategy?

With such a wide-ranging collection of entertainment coming to Paramount, we needed to unite them under one creative strategy. We had to create something that could encompass everything from big-budget horror movies to Saturday cartoons, the Grammys

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands