Pantene: #Daddo

This case study explains how Pantene, the hair care brand, increased sales in the US by promoting father-daughter time in a series of online videos and ads.

Advertiser: Procter & Gamble Agency: Grey New York Country: USA

Objectives

Create unprecedented brand engagement by becoming part of the cultural conversation once more

In the 1990s, Pantene captured the cultural imagination with the iconic campaign &ldq

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