Ovarian Cancer Canada: Ladyballs

This case study explains how charity Ovarian Cancer Canada (OCC) used a playful TV ad, print and digital ads, and PR to increase awareness of ovarian cancer.

Advertiser: Ovarian Cancer CanadaAgency: Grey CanadaCountry: Canada

Objectives

Our challenge was significant:

Unlike most other cancers, ovarian cancer has no screening test and it often goes undetected and undiagnosed until Stage 3 or 4. The harsh reality is, it remains Canada’s most fatal women’s cancer. Called the silent killer, it was quietly killing 5 Canadian women each day. And it leaves few survivor advocates who can raise awareness of this deadly disease.

Now add low awareness and unfamiliarity. Unaided awareness is frightfully low (<4%) compared to other cancers and diseases. And 60% of Canadians claimed...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands