OREO: Daily Twist
Agency: FCB Garfinkel New YorkAdvertiser: Mondelez InternationalBrand: OREOCountry: USA
Objectives
OREO has been part of American childhoods since its launch in 1912. Over the past century the brand has been very successful, with marketing making it the ambassador of childlike delight. In 2012, OREO was about to turn 100. And, when you're that old, you might be loved and revered, but you can also be seen as old-fashioned. Indeed, having spent the past century communicating mostly through TV ads that played to classic family moments, the brand had developed quite...