Oreo: Daily Twist

This case study describes how OREO, the US cookie brand, celebrated its centennial anniversary via social media to rejuvenate the brand.

OREO: Daily Twist

Agency: FCB Garfinkel New YorkAdvertiser: Mondelez InternationalBrand: OREOCountry: USA

Objectives

OREO has been part of American childhoods since its launch in 1912. Over the past century the brand has been very successful, with marketing making it the ambassador of childlike delight. In 2012, OREO was about to turn 100. And, when you're that old, you might be loved and revered, but you can also be seen as old-fashioned. Indeed, having spent the past century communicating mostly through TV ads that played to classic family moments, the brand had developed quite...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands