Advertiser: OmronAgency: McCann HealthCountry: Brazil
Objectives
We started the year of 2016 with some very daring goals beside Omron brand: stimulate the sale of Active Health scales and start, through Communication, a movement to build Awareness for the category.
Why daring goals? For many reasons. We listed the main ones:
- No branding
In Brazil, this is a category that does not invest in branding, but reaching prices more and more competitive and communicate it as opportunities through retail’s websites.
Searches for the term “balança digital” (“digital scale”) in Google...