Oh Henry!: The Oh Henry! 4:25 BAR

Oh Henry!, a chocolate bar brand, leveraged the legalisation of cannabis in Canada to encourage consumption among millennials.

Campaign details

Brand: Oh Henry!Agency: Anomaly Country: Canada


In the early 1990s, Oh Henry! was the everyday chocolate bar Canadians associated most with hunger satisfaction. The brand cemented its status as a leader with the iconic "Oh Hungry? Oh Henry!" campaign well before competitors Snickers made their glo

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands