Campaign details

Advertiser: Off The Street Club
Brand: Off The Street Club
Agency: Energy BBDO Chicago
Country: United States

Objectives

Childhood is associated with innocence and fun. But for 15,000 kids in West Garfield Park - on Chicago's west side - this isn't their reality. Because they live in one of the world's most violent warzones due to drug wars. 1

In fact, more Americans are killed in Chicago than Iraq and Afghanistan combined.

And over 300 of Chicago's victims each year are children.2

But amid the darkness in West Garfield Park, there's a place where hope lives... Off The Street Club. Founded in 1900, OTSC is Chicago's oldest boys'-and-girls'-club, whose mission is to give children a safe place to laugh and play without having to worry about the violence and drugs that plague their community.