NRMA Insurance: Safety Hub

NRMA Insurance, an insurance company, turned the insurance model on its head in Australia by paying people to avoid disasters instead of paying people after they had one.
  • NRMA Insurance wanted to reduce the total claims paid out, whilst allowing more customers to experience the insurance they are paying for.
  • 90% of customers never experience the insurance they are paying for, only when they renew and pay their policy, which opens them up to 'churn' by prompting them to find a cheaper alternative.
  • NRMA Insurance flipped the 300-year model of reimbursing people who have experienced a disaster by taking a portion of claims money previously reserved to pay people after a disaster and using it to pay people to avoid that disaster instead.
  • The brand achieved an ROI...

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