NIVEA: NIVEA Doll

This case study details a campaign from Nivea, the skin care brand, in Brazil to change children's perception of using sun block by creating an emotional connection, and strengthening the family's relationship with the brand.

NIVEA: NIVEA Doll

FCB Brasil

Objectives

NIVEA is a brand specialized in skincare and is present in a large number of Brazilian households. Children go to the beach to play, and nothing else. To them, putting on sun block is a waste of time. Our challenge was to convey the benefits of skin protection through actions that could create an emotional connection with the target audience.

The goal of this action was to change children's perception of the sun block use, making parents' lives easier and thereby strengthening the entire family's relationship with the brand.

Strategy

The strategy was to...

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