Nissin: The Apology

Nissin, a food company, sparked conversation and drove sales in Brazil with its unconventional Apology campaign.

Campaign details

Brand: NissinAgency: dentsumcgarrybowen Country: Brazil

Objectives

There were clear brief objectives for this campaign.

On brand metrics

Increase awareness of the product; engage consumers on social media platforms, since most of the communication strategy of Nissin works on digital platforms and it is where the brand can connect better with consumers

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