Campaign details
Advertiser: Netsafe New ZealandBrand: Netsafe New ZealandAgency: DDB New Zealand AucklandCountry: New Zealand
Objectives
"The real problem is not whether machines think - but whether we do"
-B.F. Skinner
Netsafe is a non-profit cyber-safety organisation that gives Kiwis the education and tools to keep them safe online; from online bullying to healthy social media usage. But there was one type of digital danger that hadn't yet been tackled at scale.
Phishing attacks (fraudulent attempts to obtain personal information) have increased by 65% worldwide since 2015.1Closer to home, in...