Netsafe New Zealand: Re:Scam – The World's Most Unhelpful Chatbot

Netsafe, a non-profit organisation that focuses on online safety, tackled global cyber crime using a computer-generated bot that "re-scammed" the scammers.

Campaign details

Advertiser: Netsafe New ZealandBrand: Netsafe New ZealandAgency: DDB New Zealand AucklandCountry: New Zealand

Objectives

"The real problem is not whether machines think - but whether we do"

-B.F. Skinner

Netsafe is a non-profit cyber-safety organisation that gives Kiwis the education and tools to keep them safe online; from online bullying to healthy social media usage. But there was one type of digital danger that hadn't yet been tackled at scale.

Phishing attacks (fraudulent attempts to obtain personal information) have increased by 65% worldwide since 2015.1Closer to home, in...

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