Nestlé: The effectiveness of surprise

This case study describes how Nestle UK made KitKat a digital brand by partnering with Google/Android, the latter naming its latest operating system Android KITKAT.

Nestlé: The effectiveness of surprise

JWT London

What were the objectives for the creative work?

Since 1937 KITKAT has been about the break. It is a powerful communications property that has carried the brand through decades that have seen enormo

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands