National Football League: Super Bowl Babies

This case study explains how American football league the NFL connected with casual audiences by talking about family in TV, PR, social media and native content executions of its Super Bowl ad.

Advertiser: National Football League Agency: Grey New York Country: USA

Objectives

A Bit of Background

A nation falling out of love with football.

For decades, football has been America's most watched and most loved sport.1Every week, across the continent, fa

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