Nandos: Everyone Is Welcome

Nando's Peri Peri, a restaurant chain brand, launched a multi-channel campaign manifesto supporting its immigrant work force in the US ahead of the incoming Presidential Inauguration.

Advertiser: Nando'sBrand: Nando'sAgency: NobodyCountry: United States

Objectives

The objectives for the creative work were both revenue, and to elevate the brand recognition and perception.

Our marketing objectives revolved around rapid penetration with our message of inclusivity in order to combat the rhetoric of hate, and as a way of inviting citizens of Washington DC and beyond to express their shared values and publicly promote acceptance in the days leading up to inauguration.

The communications objectives were centered around creating a welcoming and inclusive environment where some were perceiving hostility and divisiveness, we hoped...

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