MS Limited Australia: This Bike Has MS

This case study shows how MS Limited Australia, an Australian charity organisation, successfully raised awareness about Multiple Sclerosis (MS) by designing a bicycle laden with the disease's symptoms.

Advertiser: MS Limited AustraliaAgency: whiteGREY AustraliaCountry: Australia

Objectives

Multiple Sclerosis (MS), a disease with no cure that affects 23,000 Australians.

Just 0.001% of the Australian population live with MS. Although tiny in comparison to the more well-known diseases, MS is the most common chronic disease of the central nervous system amongst young Australians.

A disease difficult to diagnose

MS is progressive, unpredictable and severely debilitating. And currently there is no cure for the disease, but treatment programs do exist to help defer its progression1. It is so complex and our understanding quite new,...

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