Title: Non-Fungible TesticlesBrand: MovemberProduct: NFTsIdea: MRM WorldwideCountry: USA
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||USA||Men||Adults (26-55)||Middle||$5,000|
Our objective was to drive funding for awareness outreach and resource development to help men prevent testicular cancer.
Knowing that testicular cancer is a sensitive topic, we needed to make sure we were not creating worry or anxiety unnecessarily. We were tasked by the organization with avoiding copy explicitly directing people to check themselves for testicular cancer, especially if they...