Movember: Non-Fungible Testicles

Movember, a men’s health organization, enlisted the help of NFT artists at MISHKA in the US to design Non-Fungible Testicles in a bid to get men to check their testicles, drive funding for awareness outreach, and increase conversations around testicular cancer.

Campaign details

Title: Non-Fungible TesticlesBrand: MovemberProduct: NFTsIdea: MRM WorldwideCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessUSAMenAdults (26-55)Middle$5,000

Objectives

Our objective was to drive funding for awareness outreach and resource development to help men prevent testicular cancer.

Knowing that testicular cancer is a sensitive topic, we needed to make sure we were not creating worry or anxiety unnecessarily. We were tasked by the organization with avoiding copy explicitly directing people to check themselves for testicular cancer, especially if they...

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