Campaign details
Advertiser: Missing Persons Advocacy NetworkBrand: Missing Persons Advocacy NetworkAgency: whiteGREY SydneyCountry: Australia
Objectives
Background and challenges: Missing Persons in Australia and the role of MPAN
Each year in Australia, approximately 38,0001 people are reported to authorities as 'missing' by their loved ones. Whilst over 60% are usually found within 48hrs, there are thousands who seemingly vanish without a trace.
The impact on the families, friends and colleagues of a person who goes missing is one of profound trauma. When a person goes missing, research has shown that more than 12 people...