Ministry Of Consumer Affairs, Spanish Government: #Toystrike

The Ministry of Consumer Affairs, a branch of the Spanish Government, increased impressions, earned media, and debates in Spain by developing a campaign to raise awareness of the impact of gender-stereotyped toys on children’s development.

Campaign details

Title: #ToystrikeBrand: Ministry of Consumer Affairs, Spanish GovernmentProduct: Ministry of Consumer Affairs, Spanish GovernmentIdea: MRM SpainCountry: Spain

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessSPAINNon-specificParents & familiesMiddle78.650€ (idea creation and production) 20.000€ (social ads)

Objectives

We've made progress, but the future generation may not agree.

Spain is a country that seeks equality at all levels. For this reason, the Ministry of Consumer Affairs also pursues a social and institutional commitment to equality, aiming to ensure that...

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