MINI and SPCA New Zealand: Driving dogs
Agency: FCB New ZealandAdvertiser: BMW and SPCABrand: MINI and SPCACountry: New Zealand
Corporate Social Responsibility with a difference.
Our original brief was to 'do something that demonstrates MINI's support of the SPCA and their care for sheltered animals'. In their second year of sponsorship, MINI wanted to be clearly associated with such a noble cause to generate popular appeal and resonate with a wider audience than their typical young urbanites.
'Normal' brands might consider CSR a mere nice-to-have. They might throw a few...