Microsoft Xbox Design Lab Originals: The Fanchise Model – Turning Fans Into Fanchises

Microsoft, a multinational technology company, increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform that allowed gamers to buy and sell their own designs.

Campaign details

Advertiser: MicrosoftBrand: XboxAgency: McCann LondonCountry: Global


Xbox exists to 'empower gamers to do more' and places a relentless focus on ensuring that their community of gamers have the best experience possible.

This purpose comes to life through the thriving community of gamers the platform brings together – millions of people escaping into a world of joy, self-expression and adventure. Xbox is always listening, looking for ways to improve  to retain and grow its gamer community.

This focus on their gamers revealed an interesting behaviour several had started...

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