Microsoft Xbox Design Lab Originals: The Fanchise Model – Turning Fans Into Fanchises

Microsoft, a multinational technology company, increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform that allowed gamers to buy and sell their own designs.

Campaign details

Advertiser: MicrosoftBrand: XboxAgency: McCann LondonCountry: Global


Xbox exists to 'empower gamers to do more' and places a relentless focus on ensuring that their community of gamers have the best experience possible.


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