Michelob Ultra: Save It See It

Michelob ULTRA, a beer brand, launched a movement on Women’s Equality Day in the US by tapping into a culturally relevant conversation around equality in sports.

Campaign details

Title: Save It See ItBrand: Anheuser-Busch - Michelob UltraProduct: Michelob UltraIdea: GutCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsNorth AmericaNon-specificAdults (26-55)Middle$1MM not including media or agency cost

Objectives

Michelob ULTRA owns a unique space: not just bars and happy hours, but also tracks, fields, courses in the U.S. It's a light beer for those who love beer, but also for health-conscious drinkers and athletes alike. A beer for an active lifestyle. This unique positioning helped...

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