Title: Save It See ItBrand: Anheuser-Busch - Michelob UltraProduct: Michelob UltraIdea: GutCountry: USA
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months - 12 months||North America||Non-specific||Adults (26-55)||Middle||$1MM not including media or agency cost|
Michelob ULTRA owns a unique space: not just bars and happy hours, but also tracks, fields, courses in the U.S. It's a light beer for those who love beer, but also for health-conscious drinkers and athletes alike. A beer for an active lifestyle. This unique positioning helped...