Title: The Emancipation LoanBrand: MibancoProduct: MibancoIdea: Circus GreyCountry: Peru
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||PERU||Women||Adults (26-55)||Low||What Mibanco did was to change the physical loan contracts in all the bank branches nationwide. It has no cost really. It was communicated with a campaign that cost: USD 60,000 in production USD 150,000 in Media|
We realized that with more than 16 million women in the country, the penetration of banked women was very low....