Mibanco: The Emancipation Loan

Mibanco designed The Emancipation Loan in Peru to improve the lives of thousands of Peruvian women by changing the rules and behaviour, giving them financial freedom and becoming the bank that inclusively supports women for real and place more credits.

Campaign details

Title: The Emancipation LoanBrand: MibancoProduct: MibancoIdea: Circus GreyCountry: Peru

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessPERUWomenAdults (26-55)LowWhat Mibanco did was to change the physical loan contracts in all the bank branches nationwide. It has no cost really. It was communicated with a campaign that cost: USD 60,000 in production USD 150,000 in Media

Objectives

We realized that with more than 16 million women in the country, the penetration of banked women was very low....

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