Media Markt: Rabbit race

This case study demonstrates how Media Markt, Germany's biggest electronics retailer, turned Easter price promotion into an actual game to engage with the German public.

Media Markt: Rabbit race

Agency: Ogilvy Germany Frankfurt

Brand: Media MarktAdvertiser: Media MarktCountry: Germany

Objectives

In a changing world, Germany's leading technology retailer found its business model under threat from price-slashing rivals. This...

Not a subscriber?

Schedule your live demo with our team today