McDonald’s: “50 Years of Big Mac”

McDonald's, the fast food chain, celebrated 50 years of the Big Mac in Switzerland by creating 50 different designed images to highlight the Big Mac's enduring popularity.

Campaign details

Advertiser: Mcdonald'sBrand: Mcdonald'sAgency: TBWA\Zurich Country: Switzerland

Objectives

The Big Mac is not only the most iconic product of McDonald's, but also in terms of sales share our most important one.

Marketing Objective: Reinforce awareness and brand love by celebrating the 50th anniversary with the Swiss.

Communications Goal: Show how much the iconic Big Mac has become a piece of everyday culture, an irrevocable pillar in everyone's life.

N.B. next to the 50 year Big Mac Brand campaign, McDonald's Switzerland also runs 2 Big Mac food events in 2018: Mac Jr, Big Mac,...

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