Marmite: Gene Project

Marmite, a salty spread brand, launched the Marmite Gene Project to reverse declining sales by bringing it back into the breakfast discussion in the UK.

Campaign details

Advertiser: UnileverBrand: MarmiteAgency: adam&eveDDB LondonCountry: United Kingdom

Objectives

Marmite is a salty spread, made from yeast extract, eaten primarily at breakfast, primarily on toast. It has a uniquely polarizing flavour that...

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