Magazine Luiza: Lu From Magalu

Magazine Luiza set out to transform its virtual assistant, Lu from Magalu, into an online diva, a trendsetter and a virtual face for the brand in Brazil by increasing her cultural relevance, reach and interactions to boost brand health, association, sales and profit.

Campaign details

Title: LU FROM MAGALUBrand: MAGAZINE LUIZAProduct: CORPORATE IMAGEIdea: OGILVYCountry: BRAZIL

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsBRAZILNon-specificOtherMiddleTaking into account merely the creation of her renderings, 3D mesh, and composition inside films, Lu's production costs exceed USD $500

Objectives

Lu from Magalu is more than just a marketing campaign. It is a strategic business move that draws inspiration from social behavior. The pandemic has seen a surge in e-commerce, with influencer marketing gaining traction like never before....

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