Advertiser: LurpakAgency: Wieden + KennedyCountry: United Kingdom
Objectives
A unique product, with a strong foothold in the minds and hearts of Brits:
Lurpak is a premium lactic butter, made in Denmark with all natural ingredients for over 100 years. Its high-quality and distinctive taste enhances the foods it's paired with like no other butter can. That's what makes it unique, but also what makes it 100% more expensive than both own-label butter and margarine.
For years, Lurpak's communications relied on 'Douglas', a trombone-blowing butter-made character. Throughout his years of service, Douglas became a distinctive brand...