Lifebuoy: #HelpAChildReach5

Lifebuoy, a soap brand, launched a handwashing initiative in India, Kenya and Indonesia to help prevent deaths of children aged under five by promoting hygienic handwashing routines.
  • Lifebuoy needed to establish the role of handwashing as a lifesaving intervention through year-on-year communication.
  • Often times even the most well-intentioned people feel overwhelmed and helpless about big problems like child mortality – everyone wants to help save lives but they think it is beyond their power to do anything meaningful.
  • The brand launched Help A Child Reach 5, a campaign that involved a village-wide handwashing program and free voice-based service that brings lifesaving health and hygiene messages to rural mothers.
  • The initiative has helped raise close to €9.3m in external funding, and has helped towards the...

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