Legal Sea Foods: Welcome to legal

Legal Sea Foods,a restaurant company, launched the 'Welcome to Legal' campaign in Massachusetts with the objective to drive sales and increase awareness, whilst openly welcoming weed enthusiasts.

Campaign details

Brand: Legal Sea FoodsAgency: Devito/Verdi New YorkCountry: United States

Why is this work relevant for Creative Strategy?

Legal Sea Foods is one of the strongest brand names in restaurants and we continue to be a vibrant and growing seafood eating experience. This work reflects the brand's effort to tap into a younger generation of diner by inserting itself into their culture through strategic media placements and cannabis-inspired creative work. The cultural connection required us to isolate our target audience completely in order to avoid affecting the brand affinity of the long-time Legal Sea Foods...

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