LADbible/Plastic Oceans International: Trash Isles

Plastic Oceans International, a non-profit company, put the issue of plastic pollution in our oceans on the agenda in the UK by turning a country-sized patch of trash into the world's 196th nation.

Campaign details

Advertiser: Plastic Oceans InternationalBrand: LADBibleAgency: AMV BBDOCountry: United Kingdom

Objectives

The plight of plastic pollution

As you read this, an obscene amount of plastic is making its way into the oceans. In total, eight million tonnes a year1. The impact this plastic has on our world is staggering:

  • It kills 1 million seabirds a year1 2.
  • It means half of the sea turtles worldwide have ingested plastic and beaches are so polluted that it's affecting their reproduction3.
  • It means dead whales found with bellies full...

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