In Ukraine, Pride events do not have a long history. COVID-19 made it even more difficult, as all Pride events were canceled and switched to online, which reduced the audience dramatically. Online involves only LGBTQ+ activists. Offline Pride events are moments of visibility for a wide audience. If you cannot be seen, you cannot be heard. KyivPride has a difficult task, during a pandemic they needed a campaign that spread online Pride events across the country and raise the discussion about human rights.
So, the main objective of Kyiv Pride in the context of COVID-19 pandemic was to: