Kraft Macaroni & Cheese: New and Not Improved

Kraft Heinz, a food processing company, increased sales and successfully launched its new recipe Blue Box Mac and Cheese in the US by creating the biggest blind taste test in history.

Advertiser: Kraft HeinzBrand: Kraft Macaroni & CheeseAgency: Crispin Porter & BoguskyCountry: United States

Objectives

  • Sales: Increase sales vs previous year
  • Marketing Objectives: Reverse downward trends in Household Penetration.
  • Communications Objectives...

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