Kraft Heinz: Send noods

Kraft Heinz, a food company, launched the 'Send Noods' campaign in the US to drive sales and get millennials and Gen Z to care about Kraft Mac and Cheese.

Campaign details

Brand: Kraft Heinz Agency: Mischief @ No Fixed Address Country: United States

Why is this work relevant for Creative Strategy?

We fought for, and won, Kraft Mac and Cheese's category leadership by unearthing insights deeply tied to a cultural moment brought on by the pandemic: In these strange, uncomfortable times, people are reaching for more comfort food than ever before.

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