KFC, the fast food brand, remedied its sales loss in the UK with an integrated campaign that brought back its iconic figurehead and used the reason for the chicken shortage as the anchoring message.

Campaign details

Advertiser: Yum! BrandsBrand: KFCAgency: Mother LondonCountry: United Kingdom


Business objective: Get sales back to pre-crisis levels before the end of 2018

  • KPI: Value sales vs. pre-crisis

Marketing objective: Recover the...

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