KFC: FCK

KFC, the fast food brand, remedied its sales loss in the UK with an integrated campaign that brought back its iconic figurehead and used the reason for the chicken shortage as the anchoring message.

Campaign details

Advertiser: Yum! Brands Brand: KFC Agency: Mother London Country: United Kingdom

Objectives

Business objective: Get sales back to pre-crisis levels before the end of 2018

  • KPI: Value sales vs. pre-crisis

Marketing objective: Recover the loss of customers due to the crisis before the end of 2018

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