Kamoi Kakoshi: mtex Sendai
Agency: Iyama Design
Objectives
Commercial objectives
To market and create an awareness of a brand new product category - masking tapes as decorative stationery. The product was created by Kamoi Kakoshi, which is one of the largest producers of industrial Washi tapes in Japan*, as a way to grow their market share outside of the construction industry.
Marketing objectives
To target a creatively minded audience who could spread the word around social media to reach a wider audience.
To target creative hot spots across Japan and the world - not limited to large cities....