Kamoi Kakoshi: mtex Sendai

This case study demonstrates how Kamoi Kamoshi Co., Ltd., one of the largest producers of industrial Washi (Japanese paper) tapes in Japan, used an exhibition in a creative way to introduce a new product category, and increase sales and social media shares.

Kamoi Kakoshi: mtex Sendai

Agency: Iyama Design

Objectives

Commercial objectives

To market and create an awareness of a brand new product category - masking tapes as decorative stationery. The product was created by Kamoi Kakoshi, which is one of the largest producers of industrial Washi tapes in Japan*, as a way to grow their market share outside of the construction industry.

Marketing objectives

To target a creatively minded audience who could spread the word around social media to reach a wider audience.

To target creative hot spots across Japan and the world - not limited to large cities....

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