John Lewis: Monty's Christmas

This case study describes how John Lewis, a leading UK retailer, used media and technology to turn the Christmas 2014 campaign, '#MontyThePenguin', into the most effective and profitable retail campaign to date.

John Lewis: Monty's Christmas

Agency: adam&eveDDB London

Brand: John LewisAdvertiser: John LewisCountry: United Kingdom

Creative effectiveness

Founded in 1864, John Lewis is a UK department store, selling homewares, furniture, electrical products, fashion...