Advertiser: John LewisAgency: adam&eveDDBCountry: United Kingdom
Unusually, The John Lewis Partnership (which also includes Waitrose supermarkets) is mutually owned, making it the UK's largest employee co-operative. The stated objective of the partnership is "the happiness of all its members, through their worthwhile and satisfying employment in a successful business".
Every year, the board awards a profit-related bonus to all permanent employees ("Partners"). Christmas is vital for generating those bonuses, accounting for around 20% of annual sales and 40% of profitsii. So Christmas matters a lot to the people at John Lewis. And...